Faithin Omaha eBook Collection

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer

1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of

1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4.

1. Internet & E-commerce, 2. Operations of E-commerce, 3. Applications in B2C, 4. Applications in B2B, 5. E-governance : Concept & Evaluation, 6. E-commerce Bus

1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Se