Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader

Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 304
Release :
ISBN-10 : 0131480707
ISBN-13 : 9780131480704
Rating : 4/5 (704 Downloads)

Book Synopsis Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader by : Charles Fombrun

Download or read book Fame and Fortune, How Successful Companies Build Winning Reputations, Palm Reader written by Charles Fombrun and published by Financial Times/Prentice Hall. This book was released on 2004-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.
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This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi