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Exploring the Rise of Fandom in Contemporary Consumer Culture
Language: en
Pages: 321
Authors: Lu Wang, Cheng
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in m
Handbook of Research on the Impact of Fandom in Society and Consumerism
Language: en
Pages: 605
Authors: Wang, Cheng Lu
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e
Multidisciplinary Perspectives on Media Fandom
Language: en
Pages: 433
Authors: Dunn, Robert Andrew
Categories: Games & Activities
Type: BOOK - Published: 2020-05-08 - Publisher: IGI Global

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Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social const
Handbook of Research on Pathways and Opportunities Into the Business of Esports
Language: en
Pages: 473
Authors: Andrews, Sharon
Categories: Games & Activities
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

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Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting wit
Research Anthology on Fandoms, Online Social Communities, and Pop Culture
Language: en
Pages: 444
Authors: Management Association, Information Resources
Categories: Social Science
Type: BOOK - Published: 2022-01-28 - Publisher: IGI Global

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The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen man