Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 1522585761
ISBN-13 : 9781522585763
Rating : 4/5 (763 Downloads)
DOWNLOAD EBOOK
Book Synopsis Exploring the Power of Electronic Word-Of-Mouth in the Services Industry by : Hans Ruediger Kaufmann

Download or read book Exploring the Power of Electronic Word-Of-Mouth in the Services Industry written by Hans Ruediger Kaufmann and published by . This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--


Exploring the Power of Electronic Word-Of-Mouth in the Services Industry Related Books

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Language: en
Pages:

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Authors: Hans Ruediger Kaufmann
Categories: Internet advertising
Type: BOOK - Published: 2019-08 - Publisher:

DOWNLOAD EBOOK

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user
Electronic Word of Mouth (eWOM) in the Marketing Context
Language: en
Pages: 148

Electronic Word of Mouth (eWOM) in the Marketing Context

Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

DOWNLOAD EBOOK

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Language: en
Pages: 1865

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs
Language: en
Pages: 455

Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs

Authors: Carvalho, Luísa Cagica
Categories: Business & Economics
Type: BOOK - Published: 2020-08-21 - Publisher: IGI Global

DOWNLOAD EBOOK

Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enh
Brand, Label, and Product Intelligence
Language: en
Pages: 260

Brand, Label, and Product Intelligence

Authors: Joseph Kaswengi
Categories: Business & Economics
Type: BOOK - Published: 2022-03-28 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBL