Faithin Omaha eBook Collection

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl

Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By