Related Books
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2021-05-06 - Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 2021-06-22 - Publisher: Taylor & Francis
This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together r
Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2021-01-28 - Publisher: Routledge
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec
Language: en
Pages: 266
Pages: 266
Type: BOOK - Published: 2021-12-10 - Publisher: Springer Nature
This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out