Essential Guide to Marketing Planning
| Author | : Marian Burk Wood |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 325 |
| Release | : 2017-01-16 |
| ISBN-10 | : 9781292117546 |
| ISBN-13 | : 1292117540 |
| Rating | : 4/5 (540 Downloads) |
Book Synopsis Essential Guide to Marketing Planning by : Marian Burk Wood
Download or read book Essential Guide to Marketing Planning written by Marian Burk Wood and published by Pearson Higher Ed. This book was released on 2017-01-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
