ENTREPRENEURSHIP: The Art, Science, and Process for Success
Author | : Charles Bamford |
Publisher | : McGraw-Hill Education |
Total Pages | : 416 |
Release | : 2015-02-09 |
ISBN-10 | : 0078023181 |
ISBN-13 | : 9780078023187 |
Rating | : 4/5 (187 Downloads) |
Download or read book ENTREPRENEURSHIP: The Art, Science, and Process for Success written by Charles Bamford and published by McGraw-Hill Education. This book was released on 2015-02-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.