Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Author :
Publisher : Routledge
Total Pages : 182
Release :
ISBN-10 : 9781136406904
ISBN-13 : 1136406905
Rating : 4/5 (905 Downloads)

Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri

Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.


Emotion and Reason in Consumer Behavior Related Books

Emotion and Reason in Consumer Behavior
Language: en
Pages: 182
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

DOWNLOAD EBOOK

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade
Emotion and Reason in Consumer Behavior
Language: en
Pages: 184
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

DOWNLOAD EBOOK

Publisher Description
Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Language: en
Pages: 409
Authors: Meral, Yurdagül
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

DOWNLOAD EBOOK

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international
Emotional Value
Language: en
Pages: 305
Authors: Janelle Barlow
Categories: Business & Economics
Type: BOOK - Published: 2000-04-01 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows ho
Passion and Reason
Language: en
Pages: 340
Authors: Richard S. Lazarus
Categories: Psychology
Type: BOOK - Published: 1994 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides us