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This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and opt
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Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh
Media Programming
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Categories: Cable television
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Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used
Electronic Media
Language: en
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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginn
Media Programming
Language: en
Pages: 0
Authors: Susan Tyler Eastman
Categories: Broadcasting
Type: BOOK - Published: 2009 - Publisher: Wadsworth Publishing Company

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This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.