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Driving Loyalty
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Pages: 274
Authors: Kirk Kazanjian
Categories: Business & Economics
Type: BOOK - Published: 2013-04-23 - Publisher: Crown Business

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Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and signific
Driving Loyalty
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Categories: Brand loyalty
Type: BOOK - Published: 2013-04-23 - Publisher: Random House Digital, Inc.

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A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learne
Mobilized Marketing
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Authors: Jeff Hasen
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Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons

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Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megab
Driving Customer Equity
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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
Loyalty Management
Language: en
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Authors: Cristina Ziliani
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Type: BOOK - Published: 2019-10-08 - Publisher: Routledge

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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon P