Dirty Little Secrets of Buzz
Author | : David Seaman |
Publisher | : Sourcebooks, Inc. |
Total Pages | : 456 |
Release | : 2008-10-01 |
ISBN-10 | : 9781402233302 |
ISBN-13 | : 1402233302 |
Rating | : 4/5 (302 Downloads) |
Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic "Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it." TheHill.com Practice the Black Art of BUZZ Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world? In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation. Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including: Enemies are more important than friends A dog and a blog can increase repeat customers Put MySpace, Facebook, and the social networking revolution to work for you Google juice: hot links from highly rated sites TV doesn't make you - you make you Get ten thousand visitors for free through StumbleUpon Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.