Dictionary of Advertising and Marketing Concepts

Dictionary of Advertising and Marketing Concepts
Author :
Publisher : Routledge
Total Pages : 144
Release :
ISBN-10 : 9781315430522
ISBN-13 : 1315430525
Rating : 4/5 (525 Downloads)
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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.


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