Designing Health Messages

Designing Health Messages
Author :
Publisher : SAGE
Total Pages : 324
Release :
ISBN-10 : 0803953984
ISBN-13 : 9780803953987
Rating : 4/5 (987 Downloads)
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Book Synopsis Designing Health Messages by : Edward W. Maibach

Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design


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