Related Books
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2014-03-31 - Publisher: John Wiley & Sons
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a
Language: en
Pages: 129
Pages: 129
Type: BOOK - Published: 2014-03-18 - Publisher: John Wiley & Sons
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a
Language: en
Pages: 358
Pages: 358
Type: BOOK - Published: 2012-11-13 - Publisher: St. Martin's Press
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditi
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2015-07-13 - Publisher: Springer
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses de
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2009-08-07 - Publisher: John Wiley and Sons
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 p