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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the
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Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te
Building Data Mining Applications for CRM
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Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday ma