DAGMAR, Defining Advertising Goals for Measured Advertising Results

DAGMAR, Defining Advertising Goals for Measured Advertising Results
Author :
Publisher : N T C Business Books
Total Pages : 152
Release :
ISBN-10 : UOM:39076001648216
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis DAGMAR, Defining Advertising Goals for Measured Advertising Results by : Solomon Dutka

Download or read book DAGMAR, Defining Advertising Goals for Measured Advertising Results written by Solomon Dutka and published by N T C Business Books. This book was released on 1995 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the technique for thinking about and evaluating advertising expenditure


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