Customer Relationship Management in Indian Banking Industry

Customer Relationship Management in Indian Banking Industry
Author :
Publisher :
Total Pages : 246
Release :
ISBN-10 : 8177081527
ISBN-13 : 9788177081527
Rating : 4/5 (527 Downloads)
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Book Synopsis Customer Relationship Management in Indian Banking Industry by : R. K. Uppal

Download or read book Customer Relationship Management in Indian Banking Industry written by R. K. Uppal and published by . This book was released on 2008-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues related to changing banking industry and the challenges in customer relationship management (CRM). The book should appeal to the students of economics, commerce and business management. It would also serve the purpose of banking executives, researchers and others interested in understanding CRM in Indian banking industry.


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