Customer Intimacy

Customer Intimacy
Author :
Publisher : Claremont
Total Pages : 221
Release :
ISBN-10 : 0006388396
ISBN-13 : 9780006388395
Rating : 4/5 (395 Downloads)
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Book Synopsis Customer Intimacy by : Fred Wiersema

Download or read book Customer Intimacy written by Fred Wiersema and published by Claremont. This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.


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The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success fact