Cultural Mediation for Museums

Cultural Mediation for Museums
Author :
Publisher : Taylor & Francis
Total Pages : 85
Release :
ISBN-10 : 9781000860597
ISBN-13 : 1000860590
Rating : 4/5 (590 Downloads)

Book Synopsis Cultural Mediation for Museums by : Michela Addis

Download or read book Cultural Mediation for Museums written by Michela Addis and published by Taylor & Francis. This book was released on 2023-01-31 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.


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ICOM Education is the annual journal issued by CECA, the international Committee for Education and Cultural Action of the International Council of Museums (ICOM