Cross-Cultural Buyer Behavior

Cross-Cultural Buyer Behavior
Author :
Publisher : Elsevier
Total Pages : 309
Release :
ISBN-10 : 9780762314126
ISBN-13 : 0762314125
Rating : 4/5 (125 Downloads)
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Book Synopsis Cross-Cultural Buyer Behavior by : Charles R. Taylor

Download or read book Cross-Cultural Buyer Behavior written by Charles R. Taylor and published by Elsevier. This book was released on 2007-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.


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