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The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experie
The Creative Curve
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Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial suc
The Case for Creativity
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Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just th
Creativity, Inc. (The Expanded Edition)
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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management princ
Sorry Spock, Emotions Drive Business
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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director