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Language: en
Pages: 426
Pages: 426
Type: BOOK - Published: 2022-09-13 - Publisher: Laurence King Publishing
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San
Language: en
Pages: 431
Pages: 431
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2012-10-18 - Publisher: Laurence King Publishing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, e
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2013-02-15 - Publisher: AMACOM
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1994 - Publisher:
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-ori