Faithin Omaha eBook Collection

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global c

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing

Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c