Conducting Market Research for International Business

Conducting Market Research for International Business
Author :
Publisher : Business Expert Press
Total Pages : 130
Release :
ISBN-10 : 9781606490266
ISBN-13 : 1606490265
Rating : 4/5 (265 Downloads)

Book Synopsis Conducting Market Research for International Business by : S. Tamer Cavusgil

Download or read book Conducting Market Research for International Business written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.


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