City Branding and New Media

City Branding and New Media
Author :
Publisher : Springer
Total Pages : 175
Release :
ISBN-10 : 9781137387967
ISBN-13 : 1137387963
Rating : 4/5 (963 Downloads)
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Book Synopsis City Branding and New Media by : M. Paganoni

Download or read book City Branding and New Media written by M. Paganoni and published by Springer. This book was released on 2015-01-13 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.


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