The CIM Handbook of Strategic Marketing
| Author | : Chartered Institute of Marketing |
| Publisher | : Routledge |
| Total Pages | : 299 |
| Release | : 1998 |
| ISBN-10 | : 9780750626132 |
| ISBN-13 | : 0750626135 |
| Rating | : 4/5 (135 Downloads) |
Book Synopsis The CIM Handbook of Strategic Marketing by : Chartered Institute of Marketing
Download or read book The CIM Handbook of Strategic Marketing written by Chartered Institute of Marketing and published by Routledge. This book was released on 1998 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.
