Campaigning for Hearts and Minds

Campaigning for Hearts and Minds
Author :
Publisher : University of Chicago Press
Total Pages : 302
Release :
ISBN-10 : 0226069885
ISBN-13 : 9780226069883
Rating : 4/5 (883 Downloads)
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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.


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