Cambridge Marketing Handbook
| Author | : Terry Nicklin |
| Publisher | : |
| Total Pages | : |
| Release | : 2013 |
| ISBN-10 | : 1784025259 |
| ISBN-13 | : 9781784025250 |
| Rating | : 4/5 (250 Downloads) |
Book Synopsis Cambridge Marketing Handbook by : Terry Nicklin
Download or read book Cambridge Marketing Handbook written by Terry Nicklin and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Marketing Handbook: Stakeholder examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, their interests and concerns, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder.
