Faithin Omaha eBook Collection

This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have show

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and

Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl