Branding in Governance and Public Management

Branding in Governance and Public Management
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9781136504945
ISBN-13 : 113650494X
Rating : 4/5 (94X Downloads)

Book Synopsis Branding in Governance and Public Management by : Jasper Eshuis

Download or read book Branding in Governance and Public Management written by Jasper Eshuis and published by Routledge. This book was released on 2012-01-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.


Branding in Governance and Public Management Related Books

Branding in Governance and Public Management
Language: en
Pages: 218
Authors: Jasper Eshuis
Categories: Business & Economics
Type: BOOK - Published: 2012-01-30 - Publisher: Routledge

DOWNLOAD EBOOK

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t
Leading Public Design
Language: en
Pages: 269
Authors: Christian Bason
Categories: Political Science
Type: BOOK - Published: 2017-01-25 - Publisher: Policy Press

DOWNLOAD EBOOK

This powerful new book provides a clear framework for understanding and learning an emerging management practice, leading public design. Drawing on more than a
Digital Government and Public Management
Language: en
Pages: 171
Authors: J. Ramon Gil-Garcia
Categories: Business & Economics
Type: BOOK - Published: 2021-12-26 - Publisher: Routledge

DOWNLOAD EBOOK

In every part of the world information and technology are changing society and challenging the structures, roles, and management of traditional government insti
The New Public Governance
Language: en
Pages: 448
Authors: Stephen P. Osborne
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Routledge

DOWNLOAD EBOOK

Despite predictions that 'new public management' would establish itself as the new paradigm of Public Administration and Management, recent academic research ha
Public Governance Paradigms
Language: en
Pages: 338
Authors: Jacob Torfing
Categories: Political Science
Type: BOOK - Published: 2020-04-24 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This enlightening book scrutinizes the shifting governance paradigms that inform public administration reforms. From the rise to supremacy of New Public Managem