Branding in Governance and Public Management

Branding in Governance and Public Management
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9781136504945
ISBN-13 : 113650494X
Rating : 4/5 (94X Downloads)

Book Synopsis Branding in Governance and Public Management by : Jasper Eshuis

Download or read book Branding in Governance and Public Management written by Jasper Eshuis and published by Routledge. This book was released on 2012-01-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.


Branding in Governance and Public Management Related Books

Branding in Governance and Public Management
Language: en
Pages: 218
Authors: Jasper Eshuis
Categories: Business & Economics
Type: BOOK - Published: 2012-01-30 - Publisher: Routledge

DOWNLOAD EBOOK

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t
The New Public Governance
Language: en
Pages: 448
Authors: Stephen P. Osborne
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Routledge

DOWNLOAD EBOOK

Despite predictions that 'new public management' would establish itself as the new paradigm of Public Administration and Management, recent academic research ha
Public Branding and Marketing
Language: en
Pages: 286
Authors: Staci M. Zavattaro
Categories: Law
Type: BOOK - Published: 2021-07-21 - Publisher: Springer Nature

DOWNLOAD EBOOK

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit
International Dictionary of Public Management and Governance
Language: en
Pages: 586
Authors: Gambhir Bhatta
Categories: Business & Economics
Type: BOOK - Published: 2015-03-27 - Publisher: Routledge

DOWNLOAD EBOOK

This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management a
Governance Networks in the Public Sector
Language: en
Pages: 374
Authors: Erik Hans Klijn
Categories: Business & Economics
Type: BOOK - Published: 2015-08-28 - Publisher: Routledge

DOWNLOAD EBOOK

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, p