Brand Therapy
| Author | : Brian Smith |
| Publisher | : Practical Inspiration Publishing |
| Total Pages | : 372 |
| Release | : 2018-01-25 |
| ISBN-10 | : 9781788600064 |
| ISBN-13 | : 1788600061 |
| Rating | : 4/5 (061 Downloads) |
Book Synopsis Brand Therapy by : Brian Smith
Download or read book Brand Therapy written by Brian Smith and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
