Brand Avatar

Brand Avatar
Author :
Publisher : Springer
Total Pages : 194
Release :
ISBN-10 : 9780230233713
ISBN-13 : 0230233716
Rating : 4/5 (716 Downloads)

Book Synopsis Brand Avatar by : Alycia de Mesa

Download or read book Brand Avatar written by Alycia de Mesa and published by Springer. This book was released on 2009-02-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.


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