Beyond Agenda Setting
Author | : Oscar H. Gandy |
Publisher | : Praeger |
Total Pages | : 268 |
Release | : 1982 |
ISBN-10 | : UOM:39015004276419 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Beyond Agenda Setting written by Oscar H. Gandy and published by Praeger. This book was released on 1982 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the critical question--who sets the media agenda, how, and for what purposes. This book is the first to reveal the degree of inequality that exists between participants in any policy debate.