Faithin Omaha eBook Collection

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces stude