Faithin Omaha eBook Collection

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business prac

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This

Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory m