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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor an
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Restaurant Franchising
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This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant
Franchising Strategies
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A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and