AMA Complete Guide to Small Business Advertising

AMA Complete Guide to Small Business Advertising
Author :
Publisher : Contemporary Books
Total Pages : 216
Release :
ISBN-10 : PSU:000047258600
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis AMA Complete Guide to Small Business Advertising by : Joe Vitale

Download or read book AMA Complete Guide to Small Business Advertising written by Joe Vitale and published by Contemporary Books. This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR


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Selecting target markets; Analyzing target markets; Rating target markets; Developing sales plan.