All Consumers Are Not Created Equal
| Author | : Garth Hallberg |
| Publisher | : John Wiley & Sons |
| Total Pages | : 340 |
| Release | : 1995-10-10 |
| ISBN-10 | : 0471120049 |
| ISBN-13 | : 9780471120049 |
| Rating | : 4/5 (049 Downloads) |
Book Synopsis All Consumers Are Not Created Equal by : Garth Hallberg
Download or read book All Consumers Are Not Created Equal written by Garth Hallberg and published by John Wiley & Sons. This book was released on 1995-10-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
