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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst
Success Factors for Future Growth of Car Sharing Services
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Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of ca
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This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These i
Global Players and the Indian Car Industry
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This book is one of the first critical analyses of the automobile industry in India. It studies the sector in general and the passenger car industry in particul
Rethinking Innovation and Design for Emerging Markets
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They