Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author :
Publisher : Cengage Learning
Total Pages : 656
Release :
ISBN-10 : 0324321430
ISBN-13 : 9780324321432
Rating : 4/5 (432 Downloads)

Book Synopsis Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by : Terence Shimp

Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


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