Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author | : Terence Shimp |
Publisher | : Cengage Learning |
Total Pages | : 656 |
Release | : 2006-01-20 |
ISBN-10 | : 0324321430 |
ISBN-13 | : 9780324321432 |
Rating | : 4/5 (432 Downloads) |
Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.