Advertising Media Planning

Advertising Media Planning
Author :
Publisher : Routledge
Total Pages : 0
Release :
ISBN-10 : 0765626357
ISBN-13 : 9780765626356
Rating : 4/5 (356 Downloads)
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Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.


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