Advertising for Account Holders (RLE Marketing)
| Author | : Nigel Linacre |
| Publisher | : Routledge |
| Total Pages | : 236 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317661719 |
| ISBN-13 | : 1317661710 |
| Rating | : 4/5 (710 Downloads) |
Book Synopsis Advertising for Account Holders (RLE Marketing) by : Nigel Linacre
Download or read book Advertising for Account Holders (RLE Marketing) written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
