Advertising and Branding
| Author | : Information Resources Management Association |
| Publisher | : Business Science Reference |
| Total Pages | : 0 |
| Release | : 2017 |
| ISBN-10 | : 1522517936 |
| ISBN-13 | : 9781522517931 |
| Rating | : 4/5 (931 Downloads) |
Book Synopsis Advertising and Branding by : Information Resources Management Association
Download or read book Advertising and Branding written by Information Resources Management Association and published by Business Science Reference. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
