Advanced Marketing Research

Advanced Marketing Research
Author :
Publisher : John Wiley & Sons
Total Pages : 434
Release :
ISBN-10 : 9781557865496
ISBN-13 : 1557865493
Rating : 4/5 (493 Downloads)
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Book Synopsis Advanced Marketing Research by : Richard Bagozzi

Download or read book Advanced Marketing Research written by Richard Bagozzi and published by John Wiley & Sons. This book was released on 1994-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.


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