Wine Brands

Wine Brands
Author :
Publisher : Springer
Total Pages : 195
Release :
ISBN-10 : 9780230583733
ISBN-13 : 0230583733
Rating : 4/5 (733 Downloads)
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Book Synopsis Wine Brands by : E. Resnick

Download or read book Wine Brands written by E. Resnick and published by Springer. This book was released on 2008-05-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.


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