Who Was Levi Strauss?

Who Was Levi Strauss?
Author :
Publisher : Penguin
Total Pages : 114
Release :
ISBN-10 : 9780593225073
ISBN-13 : 0593225074
Rating : 4/5 (074 Downloads)

Book Synopsis Who Was Levi Strauss? by : Ellen Labrecque

Download or read book Who Was Levi Strauss? written by Ellen Labrecque and published by Penguin. This book was released on 2021-03-09 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library! As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold -- he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans -- pants made of strong denim fabric -- which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.


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Traces the life of the immigrant Jewish peddler who went on to found Levi Strauss & Co., the world's first and largest manufacturer of denim jeans.