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Vivid Rhetoric and Visual Persuasion
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A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New
Defining Visual Rhetorics
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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles
Visual Rhetoric
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Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understa
Visual Persuasion
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"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always sti
Visual Rhetoric and the Eloquence of Design
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The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or vi