Visual Identity
Author | : Susan Westcott Alessandri |
Publisher | : Routledge |
Total Pages | : 170 |
Release | : 2014-12-18 |
ISBN-10 | : 9781317452539 |
ISBN-13 | : 1317452534 |
Rating | : 4/5 (534 Downloads) |
Download or read book Visual Identity written by Susan Westcott Alessandri and published by Routledge. This book was released on 2014-12-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.