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UnSelling
Language: en
Pages: 245
Authors: Scott Stratten
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: John Wiley & Sons

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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions secon
UnMarketing
Language: en
Pages: 311
Authors: Scott Stratten
Categories: Business & Economics
Type: BOOK - Published: 2016-10-10 - Publisher: John Wiley & Sons

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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engagi
Career Counselling
Language: en
Pages: 196
Authors: Robert Nathan
Categories: Self-Help
Type: BOOK - Published: 2005-12-15 - Publisher: SAGE

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This new edition explains what career counselling actually is, why people seek it, and indicates the many contexts where it is used. The text describes in detai
UnBranding
Language: en
Pages: 325
Authors: Scott Stratten
Categories: Business & Economics
Type: BOOK - Published: 2017-10-09 - Publisher: John Wiley & Sons

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UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected a
The Book of Business Awesome / The Book of Business UnAwesome
Language: en
Pages: 275
Authors: Scott Stratten
Categories: Business & Economics
Type: BOOK - Published: 2012-08-07 - Publisher: John Wiley & Sons

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UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back w